Billing & subscriptions

Billing & subscriptions

Revenue, plan mix, weekly billing runs and retention. Charges run automatically; refunds, clawbacks and disputes are reviewed and approved by a human — never auto-cleared.

MRR
$231.4k
+6.2% net of churn · ARR $2.77M
Active subscriptions
284
+18 net new · 22 in trial
ARPU / week
$62
+$3 mix shift to Spotlight
Net revenue churn
1.8%
−0.4pp NRR 112%
Trial → paid
64%
+5pp 14 of 22 likely to convert

MRR trend

MRR trend

Last 8 weeks · gross
+6.2% WoW
198k
W18
204k
W19
209k
W20
213k
W21
218k
W22
221k
W23
226k
W24
231k
W25

Plan distribution

284 active subscriptions
Plans
Spark $29/wk71 · 25%
Spotlight $49/wk132 · 46%
Marquee $99/wk59 · 21%
Trial 7-day22 · 8%

Weekly billing runs

Mondays 06:00 PT · strategist-supervised
Run #25 complete
RunDateInvoicesCollectedSuccessStatus
#25Jun 23284$17,60898.3%
#24Jun 16271$16,74297.8%
#23Jun 09266$16,39098.1%
#22Jun 02259$15,91497.4%
#26Jun 30~289Scheduled
Run #25 — dunning recovery3 of 5 recovered

5 cards failed; auto-retry recovered 3. 2 remain in dunning (retry day 3 & 5). No service interruption until day 7.

Refunds & clawbacks

Human-reviewed before approval
5 pending
MemberTypeAmountReasonOwnerStatus
RM
R. MehtaSpotlight
Refund$59Cancelled mid-weekMarcus LinAwaiting human
JL
J. LawsonMarquee
Refund$99Service complaintVanessa KhanAwaiting human
DC
D. ChoSpotlight
Dispute$118Chargeback filedRenata SolbergEscalated
TP
T. ParkPartner-referred
Clawback−$42Refund < 30d · partnerAutomatedClawing back
SN
S. NodaSpark
Refund$29Trial billed in errorDevon RossApproved
Human-in-the-loop. Refunds and disputes are consequential — a real person reviews and approves each one. Partner clawbacks inside the 30-day window are the only auto-action, and they're reversible on review.

Trial conversion

7-day cohort · this month
64%
Trials started
22
Onboarded
19
First apps sent
16
Converted to paid
14

Conversion tracks proof-of-work: members who see real applications submitted in the trial convert at 2.3× the rate of those who don't.

Churn this month

On target
New subscriptions+18
Reactivations+4
Voluntary cancels−9
Failed / involuntary−2
Logo churn rate3.9%
Net revenue churn1.8%
Avg. tenure (paying)14.2 wks

Revenue mix

Spotlight ($59)$54.7k · 47%
Marquee ($99)$41.1k · 36%
Spark ($29)$9.2k · 8%
Add-on coaching$6.8k · 6%
Academy (B2B)$3.4k · 3%

Outstanding

5 in dunning
Cards in dunning5
At-risk MRR$304
Open disputes1
Pending refunds$176
Partner clawbacks (30d)−$42
Honest billing. Plans are weekly and pause/cancel anytime from the member's own account. We never guarantee interviews or offers — members pay for the managed search and the proof-of-work, not a promised outcome.